Last week, I proposed doing a final project on how the usage of fonts can create a mixed message. The professor suggested creating a self-help group for misunderstood fonts. That got me thinking…could I create a story about a misunderstood font and his bad news bears group of friends – other fonts with other notorious reputations.
Based on Pixar’s Storytelling Rules, everyone loves an underdog who they can resonate with…and who HASN’T been understood at some point in time? I was thinking that I could create a similar underdog story much like the commercial I reviewed a few weeks earlier.
I could leverage appropriate sounds to indicate the emotions and design similar to the commercial below. Through the “story”, the group could encounter different graphic designs that seem to “mock” the font. For example, whenever Comic Sans encounters a clown, it has a comic sans name tag. The more I think about this idea, the more I think it could be pretty fun to create…similar to this self help job ad.
I had to chuckle when I watched the John Stossel on Graphic Design video that ends with “never use Comic Sans”. It reminded me of an email that came out a few years back. As context, Dan Gilbert, a highly successful businessman from the Detroit area and owner of the Cleveland Cavaliers, published an open letter to fans after LeBron James announced he was leaving the team for the Miami Heat. The letter contained lots of strong language including the sentence, “I PERSONALLY GUARANTEE THAT THE CLEVELAND CAVALIERS WILL WIN AN NBA CHAMPIONSHIP BEFORE THE SELF-TITLED FORMER ‘KING’ WINS ONE.”
The interesting thing about the letter is that it was published in Comic Sans. So, despite the clear display of negative emotions, the font really sent a mixed message that if you just looked at it, kind of made you happy.
As a final project idea, are there other published letters/signs/etc. that send a mixed message because of the font used.
I create training material for a living. Grammer and punctuation play a HUGE part in helping people understand the content. I saw a post on Facebook earlier in the week about how the correct punctuation “saves lives” when used correctly. Below is a another good example. For my final project, I’m toying around with the idea of creating story on how to use grammer and punctuation to clarify or change meaning. I’m still not 100% on how I could make this work but I think it might be helpful, especially as I continue to work with team members who speak English as a second language.
I travel about 75% of the time so I spend a good portion of every week on an airplane. Most people think my life is like the George Clooney movie Up in the Air. In a lot of ways, it is. BUT…in a lot of ways, it isn’t. When I’m on campus recruiting, I often get asked how I manage everything. I want to provide instructions on how I manage, especially after navigating airports and flights after one of the snowiest winters on record!
The story spans across basic logistics to relationships.
Airports: Which ones to choose; which ones to avoid
Flights: Which ones to choose; which ones to avoid
Flight Alternatives: What are the options when logistics don’t go as planned
Packing: What/how do you pack
Relationships: How do you maintain balance and perspective
I’ve had a dog for about 10 years. He’s my best buddy. About 4 years ago, I took a job where I travel each week. My dog stays with my parents Monday – Thursday. There are lots of different articles on how to be a single parent and how to be a great dog owner. But, I haven’t found great information that talks about how to be a great single parent dog owner. I want to tell my story and the great bound I still maintain with my dog.